We are happy to announce a new release in a series of automation rules improvements that we are rolling out this summer!

Read below about the two newest automation rules enhancements: customizable run frequency and flexible date ranges.

1. Run Frequency

Run Frequency determines when and how frequently the rule will run. From now on, it is no longer fixed to daily 9 AM. Now you can configure the rule to run every day in the evenings or weekly at weekends or even once a month on a certain day and time all by yourself from your own account!

Example:
You own a hotel booking app. You know that people search for bookings mostly on Friday evenings so you would like to increase keywords bids at this time of the week.
Now you can do that via an automation rule. Just set Run Frequency as “Weekly, on Fridays, at 8 PM” and your rule will run every Friday at 8 PM, rasing CPT bids when your target users are most active.

What options are available now?

Now, when creating or editing a rule, you can select one of the available options:

frequency_options.png

a. Once – The rule will run only once on the selected date and time

once.png

b. Hourly

  • Every 3 hours – The rule will run every 3 hours, starting from the earliest possible time – 12 AM, 3 AM, 6 AM, 9 AM, 12 PM, 3 PM, 6 PM or 9 PM.
  • Every 6 hours – The rule will run every 6 hours, starting from the earliest possible time – 12 AM, 6 AM, 12 PM or 6 PM.
  • Every 12 hours – The rule will run every 12 hours, starting from the earliest possible time – 12 AM or 12 PM.
hourly.png

c. Daily – The rule will run every [n] days at the selected time, where [n] can be chosen from:

  • Every day
  • Every 2 days
  • Every 3 days
  • Every 4 days
  • Every 5 days
  • Every 6 days
  • Every 7 days
  • Every 14 days
  • Every 30 days
daily.png

d. Weekly

  • Every week – The rule will run every week on the selected day and time.
  • Odd weeks – The rule will run every odd week on the selected day and time.
  • Even weeks – The rule will run every even week on the selected day and time*.
    * Weeks are calculated from the beginning of the year.
weekly.png

e. Monthly – The rule will run every month on the selected day and time.

monthly.png

Can I run the rule just after I created it?

Yes, you can use the option “Run this rule right now”. If you select it, the rule will run right after you save it and then will continue running in accordance with the set frequency.

rightnow.png

Can I change Run Frequency after the rule is created?

Yes, you can edit the created rule and change the set Run Frequency. You can do so on the Automation tab by clicking the pencil icon near the rule you would like to edit.

Screenshot_20.png

Where will I see the set Run Frequency?

The set Run Frequency will be displayed on the Automation dashboard in the “Run Frequency & Date Range” column.

Screenshot_18.png

What time zone will be used?

Scheduling is based on your account time zone.

2. Date Range

This option will set what time period the rule should check for the selected conditions. We added three new options here – previous 60 days, previous 90 days and, most importantly, custom date range.

What options are available now?

daterange.png
  • Same Day
  • Previous Day
  • Previous 3 days
  • Previous 7 days
  • Previous 14 days
  • Previous 30 days
  • Previous 60 days – NEW!
  • Previous 90 days – NEW!
  • Same Month
  • Previous Month
  • Same Week
  • Previous Week
  • Custom – NEW!


Note!
All the options with “previous” (e.g. previous 14 days) don’t include today, while the options with “same” include it.

What is Custom Date Range?

The custom date range option lets you check the data from the last number of days excluding the days you specify. You can use this option to exclude a certain time period or to set a custom date period that is not available in the presets.

Use case 1 – excluding days (offsets)

Example:
You have a hotel booking app. For the past 7 days, you had a special promotion. You want the rule to check the data from 30 days but don’t want to take these 7 days into account.

So you enter 37 as a number of days to count back from today and exclude the last 7 days from this range. The rule will then check the data for 30 days' time period but with an offset of 7 days.

exclude.png

Note!
When using a custom date range:

  • keep in mind that the system considers the number of days, not specific dates,
  • count days back including today.

Use case 2 – custom range (number of days not available among preset options)

Example:
You want the rule to check the data from the previous 10 days and this option is not available in the presets.

So you enter 10 as a number of days to count back from today and exclude 0 days from this range.

What is the maximum date range you can set for the rules to look back at?

10days.png

180 days

What is Same Day?

The same day includes the time from 12 AM to 11:59 PM of the current day.

Can I change Date Range after the rule is created?

Yes, you can edit the created rule and change the set Date Range. You can do so on the Automation tab by clicking the pencil icon near the rule you would like to edit.

Screenshot_20.png

Where will I see the set Date Range?

The set Date Range will be displayed on the Automation dashboard in the “Run Frequency & Date Range” column.

Screenshot_18.png

What time zone will be used?

Scheduling is based on your account time zone.

Did this answer your question?