Our integration with Adjust lets SearchAdsHQ receive attribution and app event data for the Apple Search Ads self-attributing networks. You can choose two options to set up sending data:

Basic setup

To turn on Adjust’s integration with SearchAdsHQ by SplitMetrics, follow these steps.

Step 1

Log in to your Adjust account.

Step 2

Click on the options caret (^) on the App tile.

Step 3

Click on the “Partner Setup” to open integration setup.

Step 4

Сlick on “Add Partners” and search for Splitmetrics in the quick search. Once found, click on the + icon next to SplitMetrics – Apple Search Ads Marketing Partner.

Step 5

Open your SearchAdsHQ account in a new browser tab and navigate to the Integrations page from the left-hand menu. Hover your mouse over the Adjust logo to show “Settings” -> click on the “Settings” button -> Copy your Client ID from the pop-up window.

Step 6

Now go back to your Adjust account and:

  1. Insert your Client ID in the respective field
  2. Toggle Revenue Forwarding ON (if you would like to pass the revenue values with the events automatically)
  3. Click Save

Note: in case you have a multi-platform app, the Client ID must be entered for all platforms by clicking on small tabs (with the store’s icon) below the name of the module.

Step 7

Click Event Linking and fill out the events that you would like to track on SearchAdsHQ.

And you are all set! 

You can find Adjust documents here.

Advanced setup

Choose what data SearchAdsHQ receives from Adjust by customizing your setup.

Set up a global callback. A global callback is a master callback for every Adjust-tracked activity (e.g., clicks, installs, sessions, and more). This is the fastest and easiest way to get the same data points for every single event Adjust tracks.

To set up a global callback, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select All Settings > Raw Data Export > Real-Time Callbacks (see screenshots below)
  3. Select ADD GLOBAL CALLBACK > Click edit “Event name
  4. Enter your callback URL
  5. Select UPDATE

Please see the screenshots that show how to create a custom session postback limited to Apple Search Ads traffic.

You can set up a callback for each event you want to track with SearchAdsHQ - install, session, in-app events (Install is required in this case) or configure just one global postback for all your events.

Callback URL for install/session events:

equal, {network_name}, Apple+Search+Ads, https://events.searchadshq.com/api/events/[client_id]/adjust?source={network_name}&campaign_id={campaign_name}&adgroup_id={adgroup_name}&keyword_text={creative_name}&app_id={app_id}&keyword_match_type={iad_keyword_matchtype}&conversion_type={iad_conversion_type}&creative_set_name={iad_creative_set_name}&creative_set_id={iad_creative_set_id}&tap_time={click_time}&open_time={installed_at}&type={activity_kind}&app_version={app_version}&event_time={created_at}&idfa={idfa}&revenue={revenue_float}&currency={currency}&keyword_id={iad_keyword_id}&country_or_region={country_or_region}&user_id={adid}&reattribution={is_reattributed}&device_type={device_type}



need to be added to filter Apple Search Ads events to SearchAdsHQ.

Please contact us to help define mandatory fields in settings.

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