Apple Search Ads Filters: Growth Boosters.

Some handy filters help discover the possible ways to scale the impressions volume and maximize revenue. Let’s discover them!

1) Profitable keywords (top converters)

Filter out keywords with at least one Goal and CPG < Target CPG. Here are the filters to be used for Target CPG = $20:

What can be done? Increase CPT Bid by 10-20% for such keywords or move them to a separate ad group with higher Budgets & Bids.

2) Low TTR and a high volume of impressions (scaling opportunity)

Filter out keywords with low TTR (< 1/2/3%) and a high volume of impressions. For example, 100 impressions per day x 30 days = 3,000 impressions per month:

What can be done? Analyze why these keywords have such low TTR. The rate may go up if you pick a more relevant Creative Set. Another solution is to conduct A/B testing to reflect the keyword themes in the app metadata (copies, visuals), if possible.

3) Low Download Rate and a large number of taps (scaling opportunity)

Filter out keywords with low Download Rate (< 10%) and a large number of taps: 10 taps per day x 30 days = 300 taps:

What can be done? Is it relevant to you? If no, pause such keywords and/or add them to Negative keywords. If yes, pick up a more relevant Creative Set or conduct A/B testing to reflect the keyword themes in the app metadata (copies, visuals), if possible.

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