Does SearchAdsHQ receive anonymous IDFA and IP Addresses?

Yes, if MMP is passing them to us, but we are not using it.

If you are going to use Count Policy in Conversion tab - "Every" - no IDFA is needed from MMP ( you can ask your tracker not to send over IDFA and IP addresses to our system if you have some restrictions on your side ).

But there is one exception:

Once MMP is sending  IDFA and you choose Count Policy - "One" - we use hashed IDFA.


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