We've made our Charts even more powerful! Now you can compare trends for multiple Campaigns, Ad Groups, and Keywords.
This enables you to:
- Save time on monitoring fluctuations for your top items. No need to click into each Campaign or check each Keyword individually.
- In case of an overall performance spike/drop, quickly identify the ‘culprit’ and take action.
Some more things you can do:
- Check the same Keyword across different storefronts or targeting segments.
- Compare Ad Groups/Campaigns for different audiences (New/Returning Users, Male/Female, etc.) over time.
How to compare items?
- Select the items for comparison (up to 25 at a time),
- Click the little chart icon or click Actions -> Compare.
On the comparison pop-up, you can select the metric by which you’d like to analyze the performance, date range, and granularity.