Even more data are accumulated under one roof.
Now we pull Suggested Bid Range and Bid Strength metrics from Apple side.
These insights will help you evaluate the competitiveness of your bids, which simplifies the bid optimization process.
How to add these metrics to your Keyword dashboard?
1) Go to 'Edit columns for Keywords'
2) Tick ASA Bid Strength, ASA Suggested Min Bid, ASA Suggested Max Bid
3) Drag them to the needed place in the table
3) Save this new preset
4) Click 'Apply'
If you see a dash sign '-' in these columns, it means Apple doesn't have enough data to show yet.