Looking for an instrument to mark keywords, ad groups and campaigns to separate one kind of objects from another? Labels in SearchAdsHQ is what can help you.

Now you can label campaigns, ad groups, keywords to be able to quickly and easily find, filter, and analyze them.

Additionally, you can use labels in conditions when setting up automation rules: apply rules to labeled items or exclude labeled items from rules.

The most common cases where labelling can significantly improve your Apple Search Ads experience:

Keyword level:

  • Keep track of new keywords (tip: use the date when they were added as a label name). Exclude new keywords from your regular bidding rules to give them some time to gain traction. Use an ‘impression booster’ rule on them: gradually increase bids until they gain impressions.
  • Tag ‘problem’ keywords to easily monitor them. Exclude them from regular automation rules, and use some special optimization tactics.
  • Easily find 'brand' and 'segment' keywords in the list by applying a corresponding label to those keywords.
  • Monitor the performance of your top keywords separately by marking them with labels.
  • Make short-term random tests with the help of labels: change keywords bids and label this group of keywords to easily track the results of the test.

Ad group level:

  • Quickly find and monitor the performance of ad groups labeled by semantics or customer type across different storefronts.
  • Tag ad groups with CPA goals to be able to find and check them more quickly.

Campaign level:

  • Organize your campaigns by tiers, e.g. different labels for tier 1, tier 2, etc. campaigns. This way, you'll apply different management and optimization approaches to campaigns.
  • Fast search for the most frequently used campaigns. Instead of using multiple filters (Campaign Name, Storefront, Status, etc.) label the most frequently used campaigns to quickly find them and display on the dashboard.

How to label items?

  1. Select the items for labeling (up to 100 at a time)
  2. Click ' Labels' => Select an existing label or Create a new one
  3. Click 'Apply'

NB! When creating a new label, please Save it first, and then Apply.

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