Here you will learn how to change the match type of keywords when you add them to another campaign or ad group from the interface and using a CSV file.
A typical case for this is when you add well performing search terms as keywords or your broad match keywords to exact ad groups and campaigns as exact match keywords.

If you would like to learn how to change the match type in the same ad group or same campaign, please read about this in How to change the match type of keywords in the same campaign or ad group?

There are two ways to bulk change the match type of keywords when you add them to ad groups or campaigns in bulk. The first method will update only the keywords you can see and have selected on the dashboard - maximum 100, as maximum 100 lines are available. If you need to update more keywords, you can do that using method 2 (by using a CSV file).

1. Changing the match type of keywords when adding them to a certain ad group or campaign

Go to the keywords level, filter out the keywords in a particular ad group or campaign or keywords of a particular match type as in example below. Select the keywords you would like to change and click Actions. In the drop-down menu select Add as keywords.

You will see a pop-up. Here you can select where you will add the keywords.

You can:

  • add keywords to the selected ad groups

  • add keywords to all ad groups in the selected campaign

  • click to select ad groups

For example, we would like to add the broad match keywords we have selected to an exact ad group in the generic campaign as exact match keywords.

Once you have selected the ad group or campaign, you will see its name on the screen:

The keywords will be transferred with the default CPT bid set for the ad group you have selected. If you wish to set the bids manually, tick the box.

Here you can change the bids and type by inline editing or change them in bulk.

2. Bulk editing keywords match types

To change the match types of keywords you add in bulk, click on Bulk edit in the pop-up or simply tick the box to select all keywords in the pop-up.

You will see actions in the top line. On the very left you'll see the number of the keywords you've selected. To select keywords either select them individually by ticking the boxes next to the keywords or select the first box to select all the keywords.

Once you've done this you will see the menu activate.

From here you can change the match type of the keywords in one click.

You can edit the bids for the keywords from here.

Clicking Delete will simply delete the keywords from the pop-up (NOT from the campaign or ad group. Remember that it is impossible to delete the keywords, you can pause them, but not delete).

You can also enter the keywords manually separating them by a coma or a new line. Remember to hit Enter once done.

2. How to change the match type of keywords using a CSV file

Create a new ad group, while it is not possible to add the same keywords even with different match type in SearchAdsHQ.

Download the keywords you would like to update.

You will see a pop-up message that the report is on the way.

The report will be downloaded through your browser directly. Download and open a CSV file.


Here delete the keywords you do not plan to change. For those that you will change specify action Update in the left column and change the match type. For example:

Save this file and upload it to your account. Here is how:

  • Click Actions > Upload Keywords

  • Drag and drop or choose a local file and click Next

3. How to change the match type of keywords using Automation rules.

That is the quickest way!
Duplicate keywords editing their match type to a new ad group and remove the old ad group to get rid of the incorrect match type keywords. 

You should 1) create new ad groups by duplicating the existing group (saving Settings only).

2) pause/remove (you can remove them in the Apple interface only) all incorrect ad groups in question for the convenience.

3) create an automation rule to duplicate keywords. Luckily, you can easily use our Automation rule to add the keywords from one ad group to another.


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