In order to create a new campaign, click on Create campaign button on any dashboard or on the plus button on any dashboard.

If you click on the Plus Sign, select Create Campaign there.

It will lead you to the campaign creation page.

Campaign Settings

On this page the first step is to select the App to promote. Start typing, and the system will start automatically showing results. Simply click on the one you will promote to select it.

Once you’ve selected the app, you will see storefronts. Select a storefront by clicking on it.

Next, select the Ad Account.


Remember that Ad Account is a Campaign Group in your ASA. If you can’t find the respective Ad Account at this step, contact us (it means your SAHQ account doesn’t have the respective certificate for this Campaign Group).

Specify the Name of the Campaign, Budget, and Daily Cap.

Budget is the amount to spend on a campaign. This amount can be adjusted at any time, however keep in mind that you won’t be able to lower the budget after the campaign creation. To control the budget, it is recommended to use the maximum daily spend.

Daily Cap is the most you are willing to spend per day on your campaign. Once the daily cap is reached, your ads will stop appearing on that day. The next day they will start showing again if the budget is not exceeded.

Important! It is possible that the spend slightly exceeds the daily cap, however you won’t ever be charged above the campaign budget you set.

Ad Group Settings

Next, create an Ad Group.

In order to create a new ad group, click on the plus button on any dashboard.

Remember that an Ad Group is the target group within your campaign. Name Ad Groups respectively.

Once you’ve specified the name, select devices. You can show your ads to users on any device or specify iPhone / iPad. We recommend to have separate groups for devices as the performance will be different for them.

Next, select Ads Schedule (similar to ASA). Specify the start date and time, end time (if needed), and day parting if you need a specific schedule for your ads.

Next, specify the Default Max Bid.

Default Max Bid is the maximum amount you are willing to pay per tap on your ad. This will apply to the keywords you add to a particular ad group. If there is no individual keyword bid for a certain keyword in the group, the default maximum bid will be applied.

In order to calculate it, define the worth of one average customer. Then think how much you can afford to spend to acquire this customer. Think about the average conversion rate (what is the percent of people who download the app from the amount of people who tapped on it?).

Next, define CPA goal (if you already know it).


Select customer type, gender, age range, and location. Mind that different storefronts have different minimum allowed age to show the ads.

Location is an optional feature that limits impressions of your ad to searches on devices located in specified geographic areas. Can be used if your app serves certain states or cities.

Search Match

Search Match uses multiple resources to automatically match your ad to the relevant searches on the App Store, including the metadata from your App Store listing, information about similar apps in your genre, and other search data.

Tip: Keeping this in mind, optimize your metadata and images. Search Ads prioritizes relevance when determining which ad to show, so it is crucial to work on the app name, images, description, and keywords to make sure they are highly relevant and appealing to your audience.

Toggle Search Match on if this is a Discovery Campaign. Read more about the correct structure of your account to make sure you’re making the most of your campaigns and ad groups.

Click Save Changes.

Now, if we go to our Prisma App, we will see the new Campaign on the dashboard.

Creating campaigns is nice, but nobody wants to do that multiple times, right? That’s why in SearchAdsHQ you can duplicate Campaigns and Ad Groups.

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